After
your application has been approved and you have executed the
Franchise Agreement, there are several stages leading up to
your Fresh New Start.
1. Business Plan and Financing
Your Business Plan is important not only for your own assurance
of success but also for you to obtain financing with your financial
institution. We are available to assist you through this process.
2. Site Selection
Forest of Flowers® will help with the site selection to
find the best available retail location for your business. We
will use our Market Opportunity Model to assist in this process.
We will also assist you in negotiating a lease that will meet
your requirements in the most cost effective ways.
3. Build-Out and Fixturing
Once the lease is signed and any necessary financing secured,
we will initiate professionally designed drawings. The drawings
will facilitate permits and will provide direction for your
contractors in the build-out of your store. Orders for your
exterior signage and refrigeration system will be placed early
in this stage. We are available at all times for assistance.
4. Inventory
We will assist you in the determination and placement of orders
for your opening inventory. This will include orders for flowers,
plants, vases, greeting cards, balloons, packaging materials,
store supplies, etc from our proprietary vendor network. We
will also assist you in setting up your Grand Opening advertising
and media plan.
5. Training
You will receive training from our friendly, knowledgeable team.
Your hands-on training will include one week at one of our store
locations, covering sales, systems, floral presentation, marketing,
management, and operations. When your store is ready to open,
our training staff will be on-site to assist and to continue
any training for an additional week.
6. Standard Operating Procedures (SOP)
Our SOP manuals provided to you will cover nearly all of the
day-to-day situations that will arise in running your business.
The areas covered will include sales, marketing, hiring, training,
employee recruitment and management, operations, software, and
accounting. Updates will be provided periodically.
7. Grand Opening
It is now the day you have been dreaming about for weeks. Your
store looks amazing. It is stocked with the very best floral
presentation at the most competitive prices. You and your staff
are well trained and motivated…it is time to open the
doors and make a difference in your customers lives!
