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Our Mission & Values

Wayne’s and Judy’s Vision is to become Canada’s leading floral retail franchise system, with more than 100 franchisees awarded across Ontario over the next five years, setting the stage for longer term expansion into other provinces and the USA.

Our Mission is to provide the strongest franchise business model and support programs to enable our franchisees to achieve their financial and career aspirations, with the emotional satisfaction of making a difference in their customers’ lives through the uplifting power of flowers. We believe that we will only succeed if our franchisees are successful on a sustained basis.

Wayne and Judy have a set of Core Values and beliefs that impact the way that Forest of Flowers® operates. They care about people: franchisees, staff and family, and customers. They believe everyone deserves to be treated the same, with warmth, dignity, respect and a genuine concern for their well-being. The following values are key to the operation of Forest of Flowers®:

Excellence - We strive for excellence in all areas and align ourselves with people and companies with the same mind set.

Dedication - We are dedicated to satisfying and exceeding the needs and expectations of our customers, employees and franchisees.

Character - We hold ourselves to the highest standard in areas of integrity, honesty, commitment and accountability.

Teamwork - We create a positive, team-focused environment, allowing us to impact positively on team members and the communities we serve.

Responsibility - We believe we have a responsibility to benefit the common good of our local communities, our country, and our world.

Education - We believe in educating ourselves, our employees and our franchisees, allowing us all to be more knowledgeable and
professional in satisfying our customers.

   
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